That new product was Kaboom, a game the company built in 2010 that allowed players to take on the role of a demolition company and earn tickets tearing down structures.

So really, the goal was the create a new product.” “When we started Adrenaline, the focus was on bringing some innovation to redemption games,” said Francois Lachance, CEO of Adrenaline.” Going back to 2009, video redemption was almost non-existent, some had a few games here and there, but 99 percent of it was mechanical redemption. With the use of receptive touchscreen technology, the company has upgraded and upsized massively popular games such as Crossy Road, Candy Crush, Fruit Ninja and more. The Canadian game manufacturer is well known for its early adoption of the idea that app-based games with millions of downloads could make for popular ticket redemption machines as well. That transformation hasn’t kept the basics of good gameplay from permeating throughout formats large and small, however, and a company like Adrenaline Amusements knows that well. The world of video games has seen its fair share of evolution, transforming from the massive hardware required for tiny, memory-cheap games of the ‘70s and ‘80s to today’s smart phones that run exponentially more complex games. From Arcade to App to Arcade Again Adrenaline Capitalizes on the Increasingly Lucrative Mobile Game Market

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